At the moment, TikTok is struggling greatly. Its CEO quit in less than a day, and an unexpected new one has been appointed.
It won’t be long before an American company purchases the app, which quickly gained notoriety.
For now, it’s unclear how these incidents may affect TikTok.
Kevin Mayer, who used to work for Disney, was named CEO of TikTok and COO of ByteDance in May 2020. TikTok is a subsidiary of ByteDance.
Due to Disney Plus’s wildly successful launch, which saw more than 50 million subscribers sign up in the first six months of its existence, Mayer’s career was flourishing at his previous company.
Mayers nonetheless made the decision to change employers, and this is where his brief reign on TikTok began.
President Trump set the deadline of 45 days in August, so it was very short.
So, right now, it’s completely unclear what TikTok will become in the future.
Mayer probably had expected that, at least partially. The Council on Foreign Investment has been investigating the case for about a year already.
On the other hand, even those used to Trump’s disorganized and spontaneous decisions are sometimes shocked at what he does next, so no one can blame TikTok’s ex-CEO in not seeing it coming.
Vanessa Pappas, who used to be a YouTube executive in the past, has been appointed an interim CEO.
As far as interviews go, she seems to be well-prepared for the upcoming difficulties, so maybe Pappas will become the person to save the social app.
One of the company’s most pressing challenges right now is determining who will control the popular adolescent app.
It seems that Microsoft and Walmart are working together to submit a proposal.
Are these two businesses, which are both less acquainted with Gen Z tendencies than TikTok, a suitable fit?
Well, the corporate-heavy rhetoric of Walmart’s reps doesn’t exactly seem motivating.
Despite this, a Microsoft-Walmart partnership seems preferable to the potential Oracle alternative.
The fact that Larry Ellison’s business has done so much—perhaps even too much—to stroke Donald Trump’s ego suggests that it now hopes to be rewarded.
According to experts, the decision made by the new owner will affect TikTok’s future growth.
Microsoft, Walmart, and Oracle’s purchase will allow them to leverage the social app’s data to support their data and advertising companies, while Microsoft, Walmart, and Oracle may possibly transform the firm into a kind of e-commerce app.
Regardless of the decision, the unique and intriguing app seemed intended to alter something.
And certainly, it seems like Microsoft will be a better fit for the business since it has already shown that it has the ability to maintain the stability of the acquired property.
Not many people are aware that the digital behemoth has purchased LinkedIn or Minecraft.
Even so, the task with TikTok seems to be more difficult given that a significant portion of the app’s attractiveness is the ByteDance game’s robust algorithmic design.
When faced with difficulties in the past, TikTok has behaved wisely. However, it is uncertain if it will be able to survive the issues the presidential administration has given it.
Anyway, for the time being, all we can do is watch to see what happens next and how the business will be on the other side of the transaction.
Rivals of TikTok are expanding as this is happening. Here, you may read about one of them.